On names, the public has the final say. The Staples Center in Los Angeles, home of the Grammys, the Lakers, the Sparks, and the Kings have been renamed the Crypto.com Arena. Twenty years from now, as those naming rights end, Californians will likely still be calling it the Staples Center. In naming a personality-based show … Read more
Thousands of valuable viewers and listeners are tuned in to your show at any given moment. Keeping them is key to your success. That’s where teasing is crucial. Teasing sounds easy, but it is difficult work. Most broadcasters and podcasters underestimate the challenge of teasing well. Teasing has two essential moving parts: Consistency: teasing every … Read more
You can laugh out loud while learning to be a more powerful communicator. My homework assignment for you today is to watch stand-up comedy. Even if your goal is not to be funny, studying comedians is a master class on commanding the spotlight and being memorable. Great comedians are the best communicators in the world. … Read more
On-location shows can be fun for the hosts but torturous for the audience if not executed well, and a week of bad content can have a negative effect on Nielsen results. Consider these points as your show plans a beach-side or theme park broadcast. Don’t change the show. Keep all the regular benchmarks. Do your … Read more
It was very early morning in May 1964. A man was sound asleep in his Clearwater, Florida hotel room when a loud guitar riff suddenly jolted him out of bed. The sound did not come from a noisy neighbor. The guitar riff was a dream in the man’s head. The man was a musician. He … Read more
In my role of playing matchmaker between radio companies and on-air presenters I get a perspective on what makes that match so elusive. For talent, the available jobs are few. The open jobs are sometimes are in undesirable markets and often overloaded with responsibility for low pay. Some have difficulty with the compromises required in … Read more
Viewers, listeners, and social media followers can make powerful contributions to your show. Audience members can bring unique, compelling stories and a strong point of view that reflect the opinions and emotions of your community. Audience interaction transforms a one-host monologue into a conversation, and fan voices are a great pattern disruption for multiple-host shows. … Read more
Imagine you meet a new neighbor on the day you move in. Both you and the neighbor will likely be polite, and your first conversation will be generic — what nice weather we are having, what do you do for work, and so forth. It is not until you know each other a bit that … Read more
Recently I was coaching a group of graduate students at MIT in Boston on public speaking. We discussed body language and voice dynamics, revealing your personality and tips on holding an audience’s interest. One participant asked, “what is the fastest way to improve?” I held my iPhone up and said,” video yourself.” The room grimaced … Read more
The 1933 movie King Kong involves a 50-foot-tall gorilla kidnapped from a remote island and brought to New York City. Spoiler alert: King Kong’s visit to Manhattan ends badly. But the real catastrophe was behind the scenes at RKO Pictures, the studio that made the film. Broadcasters ran RKO. RCA, the parent company of NBC, … Read more