To win big in broadcast sales today your team must be able to make others quickly see the value of working with and purchasing from your company. To accomplish this your team needs to also believe in the value they personally deliver and how valuable your products and services are. Having a process is great, … Read more
As a lifelong fan and coach of media personalities, I am sad when talented people shoot their career in the foot.
We all know that you will inevitably offend somebody if you are being authentic and entertaining, but the line keeps moving. Career-ending mistakes usually involve egregious content and/or workplace behavior.
It occurred to me that broadcasters today have more in common with movie actors than ever before. You tell stories, you emote, you create characters, and you dramatize. You also frequently experience long periods between jobs. Look up your favorite actors on IMDB and note the gaps between films. Broadcasters in 2017 are sort of … Read more
New podcasts are like those baby turtle hatchlings in nature documentaries, crawling desperately towards the sea. A few make it through and swim away, but seagulls devour most before they make it to the water. There are a lot of radio and television presenters crawling towards the ocean of podcasting. Podcasts are experiencing dramatic listener … Read more