In today’s digital age, podcasts have become a powerful and engaging medium for sharing stories, insights, and expertise. With their increasing popularity, individuals and businesses are discovering the immense potential of podcasting to connect with a global audience. If you’re looking to dive into the world of podcasting, this guide will take you through the … Read more
In today’s competitive job market, a well-crafted LinkedIn profile can be your ticket to unlocking countless career opportunities. With recruiters and employers increasingly turning to LinkedIn to identify top talent, optimizing your profile has become an essential step in your job hunting journey. In this guide, we’ll walk you through the key strategies to ensure … Read more
In today’s ever-evolving digital landscape, mastering the art of radio and TV sales remains a pivotal skill for any marketing professional. With the right strategies, one can leverage these traditional mediums to amplify brand visibility and drive significant revenue. Here are five indispensable techniques to excel in the realm of radio and TV sales. Understand … Read more
The radio and TV industry, long revered for its innovation and impact on society, is facing unprecedented challenges with large-scale layoffs becoming an unfortunate reality for many professionals. If you’re one of those grappling with the impact of layoffs in the radio and TV industry, this blog post is tailored to help you navigate these … Read more
In today’s competitive job market, crafting a resume that catches the attention of both human recruiters and technology-driven Applicant Tracking Systems (ATS) is essential. With companies receiving hundreds of applications for a single job opening, your resume must be optimized for human and machine readers. In this post, we’ll explore strategies to format your resume … Read more
Interviewing is a crucial skill for news anchors and radio hosts. A well-conducted interview can captivate audiences, provide valuable insights, and leave a lasting impression. However, conducting a successful interview requires more than just reading off a script or asking basic questions. In this article, we will explore essential interview techniques tailored specifically for news … Read more
In media, the only constant is change. But if you thought television, radio, podcasting, and social media were dynamic in the past, even bigger changes will be coming faster than ever in the future. Is it even possible to set realistic goals while the earth keeps moving under your feet? Here are five tips that … Read more
Early in our broadcasting careers, we learned television and radio advertising terms like AQH, ROS, and daypart. Today, digital advertising comes with a whole new dictionary. As a programming guy from traditional broadcasting, I have gotten healthy exposure to many new words and acronyms working with SXM Media — the home of SiriusXM, Pandora, … Read more
Interviews are common on AM/FM and podcast shows. A great guest can sometimes be an audience draw. However, Nielsen data shows that most radio interviews are a tune-out. Imagine that your show is a rocket headed to the moon and interviews are a giant, smoking crater where your show plummeted nose-first into the ground. The … Read more
What is more exciting than a live broadcast of something happening right now? Sometimes there is no substitute for a live radio show. And, today’s short attention span audiences appreciate well-edited content. Movies, television, music, podcasts even comedy specials are mostly recorded and pre-produced. Cutting to the chase and leaving the dull parts on the cutting room … Read more