Listeners bond with their favorite radio and podcast personalities like a friend or family member. Like any relationship, a first step in their bonding is knowing your name. Name recall is especially important in Nielsen and Numeris diary markets, and when your new show enters a market already crowded with established, popular shows. Here are … Read more
You applied, they responded and you nailed the interview. And then… nothing. Broadcast media job searching can be exasperating. Consider these tips to keep yourself in a state of zen until you land that gig. Ask every future question now. Imagine it is 30 days after the interview. You have heard nothing. What questions will … Read more
Coaching is not one size fits all. As a news director, program director or operations manager, consider how to give just the right amount of feedback for each performer, show and situation.
When applying to most jobs, it is essential to have a well-written cover letter to present along with your resume. Cover letters allow the applicant the opportunity to showcase their personality and skills that connect directly to the position they are applying. To make the most out of this page, we have a few tips … Read more
Audiences find newscasts more engaging when there is interaction between on-air hosts. But how much conversation is too much? What stories should hosts discuss and how do you know when to move on? On an information-oriented TV or radio show, it is important to remember that the audience is there for the news. If the … Read more
A famous person once said, “Good things come to those who wait.” Well, not when it comes to recruitment! Those who don’t have a recruitment strategy in place will end up hurting their companies in the long run. A recent study conducted by Bountyjobs.com shows that over 10,000 Boomers (those born between 1946 and 1964) will hit 65 and retire daily from … Read more
Let’s face it, going on an interview can feel overwhelming. The process of finding the career of your dreams is scary and exciting at the same time. Remember each company may have different standards when it comes to this process, but some questions stay the same. Here are the top interview questions asked and how … Read more
When a radio show comes to us for advice about syndication, we share lessons from coaching The Bert Show, Tino Cochino Radio, Two Guys Named Chris, the talent at K-Love and others. First, you should know that syndication as a cost-cutting tactic alone is not effective. Stop right now if that is your driving motivation. … Read more
Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me about an important but invisible principle. The heritage station – we’ll call them Channel 7 — was ratings dominant with a full shelf of Emmys, but watching the newscast the … Read more
And you know what is better than any production? You! Provide companionship while identifying the station with your familiar voice.