• Train, motivate and monitor account executives.
  
• Create special promotions, develop sales strategies, manage budgets, achieving monthly revenue goals, supervising collections.
• Building and maintain good client relations.
  
• While using corporate tools and workflows, the position must provide world class product and service.
  
• The duties and responsibilities of this position involve the management of the enterprise in which he or she is employed or of a customarily recognized department or subdivision therein; customarily and regularly directs the work of two or more other employees therein; has the authority to hire or fire and advance, promote or any other change of status of employees; and customarily and regularly exercises discretion and independent judgement.

• PLAN & STRATEGY: Must develop a detailed plan and alternative plan for one or more of our markets to present the benefits of Spanish language advertising to local business owners and/or advertising agencies. The plan must include its product, revenue strategy, business unit workflow within the market, define the market group structure from top to bottom and develop an incentive program, marketing protocols, alliances, sources of value, KPIs, internal governing systems, and growth strategy. Plan to be reported bi-annually.  
  
• REVENUE & CONTRIBUTION: To meet annual income and contribution margins budget (income minus cost of sales, including salaries, commissions, cost of tactical expenses, promotions costs, agency costs).  To develop an annual revenue plan based on existing and new opportunities, bottom up account analysis, industry trends, competitive landscape and growth potential (updated on a Quarterly basis).  This activity assumes that the position of VP must have a fully shared commitment to making the year’s financial goals.  The VP will lead the outreach Brand Managers with no less than 18 high-level meetings per year. 
  
• CLIENT PORTFOLIO MANAGEMENT: The VP is responsible for developing and managing the portfolio of clients of the company.  The position must use established company CRM tools and workflows and manage fair distribution of accounts, vertical industry specialization, active client base management, client satisfaction and delivery. At least quarterly, the VP will review how accounts are served and re-establish goals for new accounts, will re-assign accounts or will develop plans to grow existing client accounts. 
  
• PRODUCT: It is expected that the position will oversee the content, product solutions and sales marketing teams to ensure alignment in order to meet or exceed revenue goals. In addition, the position will ensure the content team is focused on delivering its KPIs regarding audiences, revenues, communities, etc. On this front, the position is also responsible for maximizing audience reach by optimizing all potential content distribution channels (owned, negotiated, shared).
  
• CUSTOMER SERVICE AND QUALITY CONTROL:  The VP will establish a direct-to-client communication channel, as well as client satisfaction platforms (Net Promoter Score – NPS). The position assumes that a detailed plan to call, visit or contact customers to survey client needs, satisfaction and new product development initiatives.  Quarterly Reporting
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• STRUCTURE: The VP will be responsible for the structure design, documentation, recruitment, training, leadership and governing protocols within its group.  Moreover, the VP will establish clear roles, responsibilities, key performance metrics, annual review processes and establish career and incentive paths for employees.
  
• TRAINING: The VP must define which are the required skills within its organization, and plan and deploy training and skill certification requirements (IAB, Salesforce, Tableau, Time Management, etc.) in order to develop a cutting-edge team.
  
• REPORTING: Develop a full business unit group report – to review goals, plans, needs and strategy.  (Monthly-Financial/Quarterly-Financial & Strategic) The position assumes that each division under its control has proper accountability, formats and procedures: content, sales marketing, revenues, operations, and proper use of technology.
  

PERFORMANCE INDICATORS

• Financial: Revenue & OCF; Operations/Tech. Monthly summary and detailed report with KPIs, including AUR, Salesforce, Content, Ratings, etc.  
• Team: Annual structure, KPIs and incentive plans recommendation to be established by December 1st for the following year.  “Great Place to Work” goal above 70%. All top management with clear roles, KPIs and compensation protocols – annually by using a Balance Scorecard System; Deliver budgeting, capex, incentive plans in a timely fashion; 
• Data:  Owned content IP and user data.