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About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

TEGNA is seeking a strategic and innovative Director of Digital Content to oversee digital content operations for:

6News/KCEN, the NBC affiliate serving Waco-Temple-Killeen
12NewsNow/KBMT, the ABC and NBC affiliates serving Beaumont-Port Arthur
CBS19/KYTX, the CBS affiliate serving Tyler-Longview
NewsWest 9/KWES, the NBC affiliate serving Midland-Odessa
Fox West Texas/KIDY/KXVA, the FOX affiliate serving Abilene-San Angelo

The person in this visionary role will drive our commitment to revolutionizing local journalism and serve as the bridge among several Texas media markets, advancing TEGNA’s mission of providing impactful and quality journalism across digital and streaming platforms.

As the Director of Digital Content, you will collaborate with multiple teams to develop and implement a digital content strategy that will expand our reach and strengthen audience engagement. You will lead a cohesive, cross-platform approach to content creation and distribution, working closely with station and newsroom leaders to innovate and deliver a multi-platform vision tailored to our audience's evolving needs.

This role will initially report to the Texas Regional Digital Director with a dotted line to the market GMs and will be based in Temple, Texas

You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We’re looking for a resilient leader open to new ideas and ready to frequently say “Why not?” or “Yes.”

Key Responsibilities:

Lead the Digital Vision: Manage digital content teams across multiple stations, setting and overseeing strategic goals to drive audience growth, engagement, and high-quality storytelling on all digital platforms, including web, mobile, apps, OTT, and social media.
Drive Statewide Innovation: Champion a culture of innovation, inspiring teams to explore and implement new storytelling formats and technologies that cater to the dynamic needs of our digital and streaming audiences.
Win on Streaming Platforms: Foster a streaming-first mentality across all departments in multiple newsrooms. Define a streaming vision and develop a workflow for successful execution of the strategy.
Cross-Station Collaboration: Partner with functional leaders at multiple stations to develop and sustain a unified, statewide digital content strategy that aligns with TEGNA’s mission and values.
Data-Informed Decisions: Leverage data and analytics to inform editorial and strategic decisions, ensuring that content is optimized for audience engagement and measurable impact across all platforms.
Audience-Centric Content: Guide teams to produce unique, engaging, and shareable content that resonates with all of the communities we cover across Texas.
Mentorship and Leadership: Train, coach, and mentor digital content staff across multiple stations, fostering a collaborative and inclusive environment. Uphold the highest standards of journalistic ethics and hold teams accountable for maintaining TEGNA’s editorial values.
Travel: Given the coverage area of this position, travel will be required. The expectation is a minimum of five days monthly spent on the ground at the other Texas stations. Stations will cover expenses for travel.

Qualifications:

Proven experience as a digital director in TV or a digitally-savvy industry, with a track record of growing streaming reach and audience engagement across multiple platforms.
Minimum of two years as a team leader with multiple direct reports. This includes experience with recruitment, training, performance management, critical conversations, and building a high-performance team.
Strong editorial judgment and experience driving digital content strategy with an emphasis on ethical and impactful journalism.
Demonstrated commitment to diversity, equity, and inclusion, with experience building an inclusive workplace culture.
History of introducing new concepts across multiple departments while cultivating a culture of innovation.
Expert knowledge of SEO best practices, audience analytics tools, and digital content management systems.
Ability to thrive under pressure and manage live, breaking news situations with poise and precision.
Strong organizational, leadership, and communication skills.
Outstanding commitment to journalism ethics.
Familiarity with the markets we cover in Texas is a plus.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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