Baton Rouge,LA
Nexstar Media Group,Inc.
DESCRIPTION
If you are a competitive and passionate sales leader, WGMB (FOX44), WVLA (NBC33), WBRL (CW21) and KZUP in Baton Rouge is searching for a highly motivated and experienced Strategic Digital Account Manager with a proven track record of success. This position is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
JOB EXPERIENCE
Responsibilities:
- Serve as the sales digital marketing lead driving revenue from digital marketing services for clients across all channels – streaming, mobile, tablet and web
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local businesses grow successfully
- Lead digital marketing services sales efforts focused on metrics-driven success
- Develop media strategies for growth based on overall advertiser goals/objectives
- Perform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy
- Evaluate KPIs and optimize campaign performance using a data driven approach
- Educate advertisers on performance metrics, insights, and how to achieve greater results
- Train and collaborate with AEs to enhance their understanding of digital products
- Develop local sales strategies in major industry verticals (auto, medical, legal, recruitment) with clear goals and measurable objectives that can be tied to revenue growth
- Establish, maintain and grow relationships with advertisers and agencies
- Promote and present opportunities that emphasize the benefits and value of Nexstar Media Inc. to potential clients in the marketplace
- Consistently communicate with clients on all business activity
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Expert solution mapping of client needs to digital marketing solutions
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community to effectively build and maintain ad revenue vs. budget
REQUIREMENTS
Requirements & Skills:
- BA or BS in Business, Marketing or Advertising preferred
- 3+ years of digital media sales as well as market and competitive experience in the New Orleans DMA preferred
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy, etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/broadcast industry
- Strategic thinker with strong ability to translate complex ideas into concise and compelling sales narratives
- Resourceful, self-motivated and a skillful multitasker
- Proficiency in Excel, PowerPoint, Canva and ability to become proficient on in-house sales systems
- Valid driver’s license with an acceptable driving record
ADDITIONAL INFO
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar