Austin,TX
Sinclair Communications
DESCRIPTION
Job Description:
Waterloo Media is seeking a detail-oriented and results-driven PPC Specialist to join our digital advertising team. In this role, you will be responsible for developing, implementing, and optimizing pay-per-click campaigns across various platforms, primarily Google Ads. You will analyze performance metrics, conduct keyword research, and manage budgets to maximize ROI. The ideal candidate will have a strong understanding of PPC strategies, excellent analytical skills, and the ability to adapt to changing market trends. Collaboration with other advertising team members to align PPC efforts with overall business goals is essential. If you are passionate about digital marketing and thrive in a fast-paced environment, we want to hear from you!
Duties include but are not limited to:
Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers for various client categories.
Manage PPC campaigns that increase the amount of potential customers contacting our clients.
Bid management and day-to-day monitoring of campaign performance.
Conduct keyword research for optimization and add new or eliminate underperforming keywords.
Collect creative assets, write text ads, set up tracking, and launch landing pages.
Extract campaign data and generate reports that summarize campaign performance.
Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.
Preferred Skills
At least 2 years of experience managing paid search accounts.
Google AdWords Certified and Google Analytics Certified.
Experience managing PPC budgets.
Strong knowledge of Excel including pivot tables.
Experience with keyword research tools and web analytics tools such as Google Analytics.
Individual must be self-motivated, highly organized and able to multitask while meeting numerous daily deadlines.
Waterloo Media is an Equal Opportunity Employer
JOB EXPERIENCE
**Please see details section.
REQUIREMENTS
**Please see details section.
ADDITIONAL INFO
HOW TO APPLY
Please visit https://waterloomedia.com/ to apply.