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Gray Television


About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WAFF:

WAFF is the dominant television and digital media station in the Tennessee Valley. For 70 years WAFF has served its 11 county DMA and is North Alabama's most trusted source for news and weather.

Job Summary/Description:

WAFF-48 is looking for a highly qualified candidate to become a Sales Manager with both Local & Digital sales management responsibilities. The ideal candidate has a solid track record of successfully creating new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community.

Duties/Responsibilities include (but not limited to):

– Ensure the station achieves monthly, quarterly, and annual digital revenue goals.
– Accurately forecast sales revenue for your team.
– Communicate goals and expectations clearly, hold staff accountable for those goals & expectations, and provide resources & guidance to help staff meet goals & expectations.
– Must manage multiple tasks and deadlines at one time.
– Take initiative to recognize a need and come up with a solution without being asked.
– Working on a team and being a resource for team members.


– Has experience leading and managing a team that is performance-based – or – experience working on a performance-based team as a top performer.
– Forward thinker, ability to create and present advertising strategies and ideas for local businesses incorporating TV, online, and digital mediums.
– Assist in development of pricing packaging to fulfill the needs of both client and station.
– Work in collaboration with sales management to foster & promote a positive, successful culture.
– Passion for recruiting, coaching, training, and developing multi-platform sellers.
– Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AEs accountable & on track to achieve/exceed revenue goals.
– Cultivate & maintain excellent agency and direct relationships with existing & new clients.
– Possess emphatic levels of customer service with the goal of exceeding clients' expectations.
– Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
– Interface with operational systems such as Wide Orbit, Matrix, etc.
– Proficient in Microsoft Office Products such as Word, Excel, Outlook, and PowerPoint.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFF-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.





If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references.