Responsible for audience/market analysis, creating and performing sales/marketing presentations, and maintenance of all research-oriented software and materials.
Creating and maintaining all qualitative sales materials related to station performance, including qualitative/category/client sales sheets, TV and radio ratings highlights, RL Polk automotive spreadsheets and sales sheets and market overviews. Communicating and working with and for the local sales staffs and corporate management with these materials, creating the best sales stories and assisting sales in overcoming objections for rate and/or rating to justify our inclusion on all commercial campaigns in the market. Daily and weekly updates on performance of locally produced programming and dissemination of all reports to interested parties.
Complete and thorough knowledge of all aspects of Microsoft PowerPoint and Excel. Microsoft certification in each is preferred. Some background on television and radio audience measurement is preferred. An analytical mind. The successful candidate is a detective of sorts, searching for why/what happened happened. Ability to work well in a very fast paced environment; work well under constant pressure, with many immediate deadlines and priorities that shift constantly. Ability to work well with all levels of colleagues, able to take constructive criticism and learn from it, able to find ways to complete tasks quicker while improving accuracy. The highest level of organizational skills, the ability to improve upon the current way of doing things that benefits everyone.
Reports directly to Market Intelligence Director
Position Type/Expected Hours of Work
This is a full-time position, Monday through Friday. Actual hours and schedule may vary.
VI. OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Preferred Education and Experience
1. Prior experience working at a local broadcast station.
2. Experience with comScore Local Market data a plus.
3. Spanish speaker a plus, but not required.
4. Familiar with Gmail suite, including email, Google Drive, Spreadsheets and Slides.
Required Education and Experience
1. Experience with Nielsen Media Research Ratings, Scarborough Research, MRI-Simmons Research, and R.L. Polk data, and Claritas-Geoscape .
2. Knowledge of NLTV and Software preferred.