• Full Time
  • Anywhere

KUSA/KTVD-TV

TEGNA, Inc.

DESCRIPTION

9NEWS, KUSA & KTVD, TEGNA’S NBC affiliate in Denver, Colorado, is looking for a National Sales Manager to lead our national and political sales efforts. If you can answer yes to the following questions and want to be part of a progressive company, then we want to talk with you!

  • Do you have deep knowledge of broadcast sales?
  • Are you confident that you have what it takes to lead and collaborate with national sales teams in a large market?
  • Does the ever-changing media landscape excite you?
  • Do you like the intensity of a fast-moving environment?

The National Sales Manager will negotiate the largest share of National business possible within the boundaries of the rate structure. This position super-serves National clients and agencies to continue to position KUSA & KTVD for maximum revenue opportunities in the Linear, Digital, and OTT space and contribute to top-line revenue.

This position is also eligible for the Company's incentives plan(s). 


JOB EXPERIENCE

Responsibilities:

  • Own and manage all political and national advertising sales efforts including negotiations and transactions, and public files. 
  • Attain or exceed assigned budget and achieve estimated market share goals for all billing types. 
  • Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms. 
  • Work closely with the Director of Sales and Local Sales Manager in pricing and managing inventory to effectively sell KUSA & KTVD to all accounts – local and national. 
  • Plan, develop, and execute a strategy to achieve revenue goals by increasing shares of business for KUSA & KTVD on existing and new accounts. 
  • Act as a marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions, and vendor programs. 
  • Negotiate effectively and secure NTR/sponsorship/Enterprise opportunities. 
  • Coach and lead the Major Account Executives by participating in client meetings, building relationships with top regional clients and being active in the community. 
  • Ensure the national sales team continually positions the audience for rate and share of business. 
  • Respond to avails and/or assign accordingly and work with the Programming Manager to maximize all Paid Programming avails and placement. 
  • Track performance and monitor and approve all new, revised, and canceled National orders. 
  • Oversee pre-logs, posts, pre-empts, make goods, and Accounts Receivable. 
  • Travel to build and maintain successful relationships with buyers, planners, and clients.
  • Assist the Director of Sales with special projects as assigned.

REQUIREMENTS

Requirements

  • Minimum 5-7 years of broadcast sales and account engagement.  
  • Track record of successfully achieving or exceeding national sales goals in the broadcast TV sales industry within fast-changing, dynamic environments.
  • A proven track record of packaging and selling sports and specials sponsorships along with other premium programming and products.  
  • Fluency in the rules and regulations surrounding political for candidates and issue advertisers. 
  • Established leadership skills and elite sales and customer service skills 
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management. 
  • Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Comscore, Nielsen, Matrix, Media Monitors, and qualitative data. 
  • Ability to handle multiple tasks and projects effectively under deadline pressure. 
  • Attention to detail and accuracy. 
  • Ability to effectively solve problems. 
  • Strong presenter and communicator with internal and external customers and partners.

Application Deadline: 05/26/2024


ADDITIONAL INFO


HOW TO APPLY

Explore Advertising Sales and Marketing Careers

Explore Advertising Sales and Marketing Careers