DESCRIPTION
KING TV, KONG TV, and king5.com, part of TEGNA Inc. and the #1 NBC affiliate group in the country, are looking for a Marketing Strategist. We need a smart, collaborative Marketer with strong organizational skills to work alongside our team of Account Executives to craft innovative solutions that deliver exceptional client results. If you’re a creative thinker with big ideas who thrives in a fun, fast-paced team environment, we want to hear from you.
Responsibilities:
• Collaborate with account executives and the leadership team to craft highly compelling, strategic marketing proposals that result in a strong ROI for clients.
•Utilize advanced data analysis techniques to extract valuable insights from marketing and sales data, empowering data-driven recommendations for enhancing client strategies.
• Seamlessly liaise with the sales, Sports, and Local Programming departments to ensure streamlined content integration of sponsored content into our lifestyle shows.
• Spearhead the onboarding process for smooth client integration into Local programming, while diligently tracking associated revenue and internal coding for accurate reporting and analysis.
• Develop comprehensive case studies, impactful PowerPoint presentations, and other compelling collateral to effectively communicate the numerous benefits of our products to both current clients and prospective customers.
• Engage with all key stakeholders to initiate, strategize, execute, and proficiently oversee large-scale sponsored events.
• Foster a collaborative partnership with Sales Management to drive targeted sales initiatives and leverage sponsorships effectively.
• Work in tandem with our Consumer Insights Strategist to discern research requirements, skillfully analyze findings, and apply invaluable insights relevant to our clients.
• Implement and help oversee scalable processes that result in enhanced customer service and increased operational efficiencies.
• Project Manager for various large client sponsorships, including high-profile events such as the Olympics, Home Team Harvest, Best of Western Washington, Best Northwest Escapes, and Seattle Seahawks sponsorship initiatives.
• Develop and proficiently manage KING 5's client-facing marketing strategy, encompassing impactful initiatives on LinkedIn and the production of KING 5's monthly sales newsletter for our valued partners and prospects.
• Foster a strong collaboration with TEGNA Marketing Solutions while actively exchanging valuable insights with the sales team to drive effective marketing strategies.
• Showcase and effectively promote your ideas to both internal and external stakeholders, adeptly leveraging persuasive presentation skills to drive successful outcomes and revenue growth.
• Draft client marketing contracts and skillfully craft the required legal language for sponsored sweepstakes and contests, ensuring meticulous attention to detail and full adherence to applicable regulations.
• Additional responsibilities as directed by the sales leadership team.
JOB EXPERIENCE
3 – 5 years
REQUIREMENTS
Requirements:
• College degree or equivalent work experience
• Minimum of three years of sales and marketing experience; media and digital experience are a plus.
• Strong problem-solving and analytical skills while possessing the creative aptitude to merchandise data into creative client-facing presentations.
• PowerPoint design skills, with an exceptional ability to distill complex information into easily digestible and visually engaging presentations.
• Strong time management, prioritization, and organizational skills to mitigate inevitable pivots in daily tasks.
• Ability to excel in a fast-paced and ever-changing media environment where adaptability is crucial for thriving and achieving remarkable results.
• Outstanding written and verbal communication skills to proficiently handle the substantial volume of writing, presenting, and effectively selling ideas, fostering seamless interactions and successful outcomes.
• “Can-do” attitude with the ability to work collaboratively with the sales team and multiple other departments in a professional manner, exhibiting leadership and excellent people skills.
Preferred:
• Experience with Smartsheet or equivalent project management platform.
• Proficient in Adobe Photoshop and Adobe Premiere.
• Event management and sponsorship experience ideal
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network, Twist and Quest. TEGNA offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion<https://premion.com/>, TEGNA's OTT advertising service. For more information, visit http://www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.