WMAZ-TV
TEGNA, Inc.
DESCRIPTION
13WMAZ in Macon, Georgia has a tremendous opportunity for an experienced, enthusiastic and creative leader to grow our “Straight from the Heart” brand. The Marketing Director is a dynamic and forward-thinking team leader. Responsible for the development, execution and performance of brand-and-buzz-building multiplatform strategies and a member of the leadership team, the Marketing Director will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Marketing Director also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.
You will serve as our lead, internal and external “Straight from the Heart” brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multiplatform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional components of this position include:
Responsibilities:
• Leading and inspiring a team of talented creatives. You will ensure the team remains a high-performing unit that is well developed and growing in their careers via training, ongoing feedback, development opportunities and regular performance appraisals.
• Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs and scripts, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
• Producing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.
• Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
• Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
• Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
• Creating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics.
JOB EXPERIENCE
1 – 3 years
REQUIREMENTS
Requirements:
• Minimum of 2 years consumer marketing experience or media experience with a record of success in any of the following: broadcast, cable, digital or agency (marketing/digital/advertising). Must be an idea generator who can successfully develop and execute creative that drives brand strategy. Television experience preferred but not required. College Degree in Marketing preferred.
• A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months out to bring organization, order and planning to the larger marketing team.
• Ability to spot trends and build future-proof strategies that grow audiences amidst rapidly changing content, technology, societal and consumer landscapes
• Insight-driven with an ability to work with local and corporate research teams, data analytics platforms and 3rd party vendors to garner insights and translate those into effective, measurable marketing strategies.
• Proven ability to lead, manage up, and across in collaborative fashion.
• Experience creating and measuring campaigns supported by an outstanding creative ability and an exceptional portfolio.
• Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
• Comfortable working non-traditional hours in breaking news situations.
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.