• Full Time
  • Anywhere


Hearst Television, Inc


General Sales Manager

WGAL-TV, the Hearst Television NBC affiliate in the Harrisburg-Lancaster-Lebanon-York, PA market is looking for a General Sales Manager with demonstrated skill in leading a cohesive broadcast sales and marketing team.  In this role, you are expected to bring proven success with motivating and coaching a team of sellers of varied experience levels, strategies for effective rate and inventory management, an understanding of industry research and audience data analysis, skills in accurate forecasting and budgeting, and a proficiency in marketing and advertising techniques.  This position provides a great opportunity for a leadership role within Hearst Television at a strong, legacy station in the thriving, vibrant, and quickly growing southcentral region of PA.  The market is diverse in cultural and recreational amenities, is home to the state capital, provides affordable quality of life, and is a short drive or train ride to most major northeast cities such as Philadelphia, Baltimore, New York City, DC and Pittsburgh.


  • Insightful input and analysis for the development of budgets
  • Achievement of all revenue generation goals across a portfolio of products and services
  • Develop, implement, and communicate sales strategies, priorities, and action plans
  • Manage station???s inventory and pricing structure
  • Maintain meaningful visibility with valued clients and business leaders in the community
  • Oversee Local Sales, National Sales and Digital Sales managers and their respective responsibilities 
  • Be fully engaged with and knowledgeable of political advertising requirements and ensure compliance 
  • Recruit, inspire, coach and train new and experienced individuals to join our team
  • Collaborate together with General Manager and other department managers to achieve station goals
  • Nurture a positive, high-energy, collaborative and productive culture rooted in integrity


  • Three to five years minimum broadcast sales management experience
  • Experience with transactional, direct developmental, digital and multi-platform sales
  • Possess leadership, motivational, and effective coaching skills
  • Command of successful marketing and advertising theory
  • Analytical vision for budgeting and forecasting purposes
  • Creative and solution-oriented mentality
  • Valid driver???s license and reliable vehicle
  • Related military experience and relative education will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.


Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs





Please visit careers.htv.hearst.com to apply. EOE