DESCRIPTION
Digital Sales Manager
WBNS 10TV and 97.1 The Fan seeks a proven Digital Sales Manager to provide strong leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.
Responsibilities:
- Prepare and implement individual advertiser account strategy including revenue goals for the TV and Radio stations.
- Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.
- In partnership with 10TV’s DOS & LSM and The Fan’s VP/Station Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.
- Consistently evaluate seller performance and provide feedback. Help coach sellers so that they can become experts in their digital product offerings.
- Act as primary negotiator for both stations on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.
- Meet extensively with clients to develop/strengthen business relationships; drive client retention.
- Develop/strengthen business relationships with key station vendors.
- Support local sellers in sales presentations to multiple points of contact with client/agency personnel.
- Develop and generate non-traditional revenue and new sales initiatives.
- Manage various expense budgets related to digital initiatives.
- Design and facilitate ongoing training for TV and Radio sellers
- Manage the Digital Specialist and Digital Account Manager to help provide support for the sales team and to ensure client goals are met.
- Maintain current and accurate digital revenue forecasts for both stations.
- Review and approve new insertion orders.
- Prepare and present various reports.
- Be agile in responding to dynamic business conditions and station business needs.
JOB EXPERIENCE
REQUIREMENTS
Experience Requirements:
- Have a complete understanding of current digital marketing strategies including synergist values with other media.
- Understanding of pricing and inventory management principles.
- Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
- Ability to prospect, meet with, and close business with new station clients.
- Possess the skills to manage and supervise others.
Qualifications Requirements:
- 5+ years’ experience in digital media
- Experience in management and leading a team
- Knowledge on the OTT space – direct experience with OTT products is a plus
- Strong communication and organization skills
- Proficient in building presentation, reporting, forecasting, and analyzing campaigns
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.
TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
ADDITIONAL INFO
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.