DESCRIPTION
KIII-TV Corpus Christi, Tx seeks a proven Digital Sales Manager to provide strong leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media, enjoys staying up to date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, maintain internal/external customer relationships and training.
Responsibilities:
• Prepare and execute advertiser account strategies including revenue goals for all digital products and service offerings.
• Serve as lead negotiator for digital business; review key sales proposals in advance to ensure client goals are met in a manner consistent with TEGNA sales guidelines.
• Support local sellers in sales presentations at the pre-sale, presentation, and post-sale phase; to multiple points of contact with advertiser/agency personnel. This includes generating non-traditional revenue and new sales initiatives.
• Meet with clients to develop/strengthen business relationships, drive client retention.
• Meet with local and regional sales teams, including individual one on one meetings, to ensure their professional development and success with stated goals.
• Design and facilitate ongoing digital sales and implementation training for the account team.
• Works in partnership with DOS & LSM to lead weekly digital sales meetings, digital sales implementation training and account planning.
• Lead and coordinate digital campaign implementation efforts with Digital Account Managers to ensure advertiser goals are met.
• Prepare and maintain digital revenue forecasts in CRM tool.
• Review and approve new and revised insertion orders.
• Prepare and present advertiser proof of performance reports.
• Stay focused and informed and at the forefront in responding to dynamic market/business conditions.
JOB EXPERIENCE
3 – 5 years
REQUIREMENTS
Requirements:
• Have a complete understanding of current digital marketing strategies and products.
• Understanding of pricing and inventory management principles.
• Ability to dissect an advertising RFP; identify key revenue opportunities and prepare a comprehensive and winning response.
• Ability to prospect, meet with, and close business with new and current advertisers.
• Possess the skills to manage and supervise others.
Qualifications Requirements :
• 3+ years’ experience in digital media.
• Experience in management and leading a team.
• Knowledge of the OTT space – direct experience with OTT products is a plus.
• Effective communication and organization skills.
• Proficient in building presentation, reporting, forecasting, and analyzing campaigns.
• Experience with Wide Orbit Traffic, Sales Force and Monarch Matrix, a plus.
• Google Analytics Certification, a plus.
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network, Twist and Quest. TEGNA offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion<https://premion.com/>, TEGNA's OTT advertising service.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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