DESCRIPTION

KTAL NBC 6, KMSS FOX 33, KSHV 45 in Shreveport, Louisiana currently in search of a Digital Sales Coordinator assists the KTAL Sales Team in selling the most impactful digital media in the market, such as:

KTALNews.com, KTAL News App, & KTAL Weather App
Loving Living Local
NBC, FOX, & Peacock Livestreaming
OTT, Display, Pre-Roll, Spotify, Pandora, YouTube, SMM, SEM, SEO

JOB SUMMARY: The Digital Sales Coordinator works within established Sales Department guidelines to maximize station revenue opportunities from an order entry, traffic, reporting, analytics, and accounting perspective. The Digital Sales Coordinator is also responsible for assisting the sales team in a variety of functions to enhance the sales process and facilitate the delivery and success of digital marketing campaigns for KTAL clientele.

If you enjoy working in a team environment with a highly energetic and motivated sales force, then KTAL is where you want to work. Join our family that is committed to being part of the fabric of our community for 70 years that has made us a LEADER in delivering local content to our viewers.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Maintains awareness of digital traffic requirements for online ad standards
Creates SEO focused articles using Lifestyle Show content
Digital order entry & updates
Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material
The collection of all necessary client materials, logos, etc., inputting the promo orders and following up with a client summary need to be executed in a seamless and timely manner.
Corresponds with customers and confers with coworkers to answer inquiries and account management
Maintains knowledge of technology updates for Facebook, Instagram, Messenger, YouTube, and other social media platforms
Prepares forms and ad campaign reports
Maintains files and other business records
Assist sales executives with all aspects of the digital sales process including, but not limited to: Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics
Assist management with aspects of the digital sales operation including, but not limited to: Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:

BA or BS in Marketing, Advertising, or Communications preferred
Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio
Experience in digital marketing coordination or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment
Excellent critical thinking & problem-solving skills
Proficiency in Microsoft Office Suite, Adobe Suite, Photoshop, Illustrator, Final Cut, Wordpress, GA, GAM
Experience with Wide Orbit, Monarch, ComScore, Nielsen, & Vivvix are a plus.
IAB and/or Google AdWords Certification a plus.
Automotive & database digital marketing experience is also a plus.
Excellent follow-up, strong organizational skills and attention to detail
Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Fluency in English; with excellent communication skills, both verbal and written.

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.

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OUR COMPANY

With 199 television stations (including partner stations) in 116 markets, Nexstar Media Group, Inc. is the largest TV station operator in the country. But we are more than that. We’re also a technology company. Along with a broad range of broadcast opportunities, Nexstar staffs a growing and diversified digital media operation encompassing content management and mobile platforms, content marketing, targeted advertising products and strategic digital design and advertising operations. From newsroom to sales to operations to digital technology, joining Nexstar Nation offers unlimited opportunities for your career endeavors.

OUR VALUES

We respect our audience, customers, team members and owners. We encourage every individual’s contributions and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communications, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.

OPPORTUNITY

With markets ranging from small to major, Nexstar has a place for every experience level. Whether you’re just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.

Apply via https://nexstar.wd5.myworkdayjobs.com/nexstar

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JOB EXPERIENCE

See Above

REQUIREMENTS

See Above

ADDITIONAL INFO

HOW TO APPLY

Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar

https://nexstar.wd5.myworkdayjobs.com/nexstar