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Gray Television


About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WIFR:

WIFR is owned by Gray Television, Inc. and is a CBS affiliate. We are located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee in our backyard. The Rockford market is an excellent choice for individuals interested in gaining broadcasting experience as well as those looking to make this area their home. Rockford – Small Town Charm with Big City Convenience!

Job Summary/Description:  

WIFR is seeking a motivated and enthusiastic Digital Sales Assistant to support their Sales team. We are looking for a digital minded individual. As a member of digital sales team, the Digital Sales Assistant is responsible for ensuring accuracy and follow-through of orders related to advertising campaigns and assist the Account Executives in building revenue. This individual will play a critical role in supporting campaign setup, management, research, and reporting for the sales team.

Duties/Responsibilities include, but not limited to:

• Research and gather information on new technology and how the station can utilize to advance digital platforms
• Keep abreast of digital platforms and initiatives for the station to develop a competitive advantage
• Maintain a high level of communication with all station personnel you interact with
• Maintain a high level of communication with all station management as needed
• Maintain a high level of communication with sales team to inform of status of campaigns for clients
• Assist with the launch of digital campaigns
• Raise ideas to the sales and management team for digital platforms and initiatives
• Enter, review and approve digital orders as necessary
• Assist in training all sales personnel and content producers on a regular basis on all digital platforms
• Attend and participate in meetings and conference calls on digital platforms as needed
• Inform sales team of ongoing digital programs
• Partner with Corporate on acquiring elements that are associated with sales efforts
• Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results


• Working knowledge of new media, digital interactive initiatives, social media and content
• Requires a highly professional communication skillset, including excellent grammar, copywriting, spelling accuracy, and excellent phone & conversation skills
• Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success
• Passion for leading and contributing to a sales team with a positive mindset
• Effective relationship building, customer service, communication and negotiation skills
• Strong understanding of the changing landscape of integrated marketing
• Must be able to maintain composure in stressful situations, and be proficient in finding solutions and diffusing angry or upset customers
• Must have strong listening skills, and be empathetic and able to effectively relate to clients
• Understanding of digital analytics and reporting tools is a plus
• Highly proficient in Microsoft office products
• College degree preferred
• Broadcast or television management experience is a plus
• Must possess a valid drivers license and good driving record

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIFR-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.





If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references.