Lexington,KY
Nexstar Media Group,Inc.
DESCRIPTION
Excited to grow your career?
We value our talented employees and, whenever possible, strive to help one of our associates grow professionally before recruiting new talent for our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success.
A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.
JOB EXPERIENCE
Essential Duties and Responsibilities
-
Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.
-
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic
-
Excellent at writing headlines that grow audience and engagement
-
Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making
-
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
-
Promote and distribute news content on social media
-
Monitor social media accounts and respond to viewer questions and comments
-
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
REQUIREMENTS
Experience, Skills, Education
-
2 years of experience in digital content and journalism
-
Clever headline writer that gets readers to click
-
Strong multi-tasking abilities
-
Organized, technical problem solver and quick decision maker
-
Comfortable with cold calling to develop stories.
-
Capable of researching, interviewing, and writing original news articles
-
Knowledge of SEO best practices and AP Style
-
Enjoys working in teams and has excellent interpersonal skills
-
Ease with/ability to learn new technology independently and quickly
-
Strong communicator
-
Schedule flexibility (nights, weekends)
-
Regularly meets measurements of success
-
Strong understanding of Google Analytics; Chartbeat experience a plus
-
Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus
ADDITIONAL INFO
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar