Little Rock-Pine Bluff,AR
Nexstar Media Group,Inc.
DESCRIPTION
Company Overview
Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at http://www.nexstar.tv.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Position Summary
As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling the HYFN Local suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.
JOB EXPERIENCE
Responsibilities:
- Digital marketing subject matter expert in your market
- Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets
- Maintain and grow meaningful client relationships independently and alongside sales team
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Consistently communicate with clients and internal team members
- Audit to ensure campaigns have correct creative and deliver campaign goals
- Responsible for making “four legged calls” with Account Executives
- Expert solution mapping of client needs to digital marketing solutions
- Analyze campaigns and recommend optimization for performance
- Other duties as assigned
REQUIREMENTS
Requirements and Skills:
- BA or BS in Business, Marketing, Advertising or Communications preferred
- 2+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and it’s effective use for clients.
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Excellent follow-up, strong organizational skills and attention to detail
- Up to date on latest trends in digital marketing service industry
- Resourceful, self-motivated and a skillful multi-tasker
- Proficiency in Excel, PowerPoint, Google Analytics and ability to become proficient on in-house sales systems
- Graphic design experience preferred
Physical Demands & Work Environment:
The Digital Campaign Analyst must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
ADDITIONAL INFO
Apply online at http://www.nexstar.tv.
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar