Columbia,SC
Gray Television
DESCRIPTION
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WIS:
WIS-TV is the #1 local media organization in the capital city market of Columbia, South Carolina. As the top-rated broadcast television station serving South Carolina's Midlands since 1953, WIS-TV offers the opportunity join an award-winning culture built upon decades of market leadership. Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as a reporter and anchor.
WIS-TV has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters Service to America Award, the George Foster Peabody Award, more than 70 Emmy nominations in the last 5 years, and has been awarded the South Carolina Broadcasters Association's Station of the Year distinction a record 16 times.
WIS-TV produces more than 60 hours of live, local broadcast programming per week, as well as original content for multiple digital platforms. The station offers a unique variety of multiplatform advertising solutions and professional creative services for businesses of any size.
Columbia, South Carolina is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS-TV is located downtown, just two blocks from the South Carolina Statehouse. Our community combines the affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball affiliate, the Riverbanks Zoo & Gardens, or so much more.
Job Summary/Description:
WIS NEWS 10 is looking for a creative and self-motivated Promotions Manager. This person reports directly to the Marketing Director, provides hands-on leadership within the department and is instrumental in brand management and audience growth on all platforms. The Promotions Manager will be entrusted to lead in the execution of strategic plans and produce marketing content to support station goals.
As the promotions manager, you will also be responsible for exceptional video production, including writing, directing, cinematography, editing, and maintaining a working knowledge of motion graphic design. In addition, you will also assist in placing outside media, promotions scheduling, commercial production, and other content-based projects as needed.
Duties/Responsible for (but not limited to) the following:
– With writers/producers, create innovative and branded news, marketing materials and messages for station.
– With Creative Director, Graphics Hub, and Marketing Director, create necessary news branding graphic elements for all station platforms.
– Create, review, approve, and revise copy as assigned.
– Create news marketing strategies targeted toward alignment with all on-air news promotional efforts.
– Develop and produce unique and creative/branded station content
– With News managers and EPs, obtain the best content/moments of our news products that demonstrate our brand to viewers/users.
– Works with Marketing Director to manage promotional ad avails on all digital – web/mobile and social media advertising – including outside marketing buys.
– Work with Marketing Director to educate and mentor producers in developing successful news promotion writing styles and innovative editing techniques.
– With Marketing Director, identify & plan community outreach opportunities.
– Serve as a conduit between News, Sales, and Creative Services departments.
– Perform all other marketing duties as assigned by station management.
Qualifications/Requirements:
– Experience (5 years) innovative writing, editing, and producing branded content
– Experience producing digital content
– Familiarity with Graphic design and project execution
– Strong understanding of web/social trends and technology
– Non-linear editing skills
– Advanced video production and cinematography skills
– Advanced lighting skills
– Ability to work under a deadline and manage multiple projects
– Exceptional verbal and written communication skills
– Proficiency in English grammar, spelling, and punctuation
– Attention to detail
– Outstanding organizational problem-solving and critical-thinking skills
– Bachelors Degree in Marketing, Advertising, Film/Video, or related field preferred
– A clean driving record is required
Candidate must provide specific examples of effective video marketing, positive results and ways he or she has been a leader on his or her team.
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload resume, cover letter, and references
WIS-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday.
JOB EXPERIENCE
REQUIREMENTS
ADDITIONAL INFO
HOW TO APPLY
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references.