Houston,TX
Graham Media Group
DESCRIPTION
This role is responsible for managing commercial production, promotional campaigns, branded content, and sponsored content initiatives while leading a team that delivers high-quality creative work across the organization. Reporting to the Marketing Director, the Creative Marketing Solutions Manager will help shape and execute innovative marketing initiatives, support the development of new creative opportunities, and ensure operational excellence across all projects.
The ideal candidate is a collaborative builder and leader who can balance creative execution, team leadership, and business objectives while continuously improving how work gets done.
JOB EXPERIENCE
Key Responsibilities
· Lead the day-to-day execution of creative marketing initiatives, including commercial production, station promotion, branded content, and sponsored campaigns.
· Manage and develop a team responsible for delivering high-quality creative work across broadcast, digital, social, streaming, and emerging platforms.
· Partner closely with sales, marketing, audience growth, newsroom, and content teams to execute integrated campaigns that support audience and business goals.
· Collaborate with sales leadership to develop creative marketing solutions, sponsorship activations, and branded content opportunities for clients and partners.
· Identify opportunities to expand creative marketing capabilities, develop new creative offerings, and evolve multiplatform campaigns that drive audience engagement, brand awareness, and revenue opportunities.
· Ensure projects move efficiently from concept through delivery, maintaining timelines, quality standards, budgets, and stakeholder communication.
· Establish and refine workflows, production standards, and creative processes that improve efficiency, consistency, and scalability.
· Monitor campaign performance and identify opportunities to improve creative effectiveness, audience impact, and future marketing solutions.
· Stay current on emerging trends, storytelling formats, platform best practices, and evolving audience behaviors, bringing forward ideas that help strengthen creative marketing capabilities.
· Coach and develop team members while fostering a culture of collaboration, accountability, innovation, and creative excellence.
REQUIREMENTS
· Bachelor’s degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.
· Proven success leading creative, production, marketing, branded content, or commercial production teams in a media, agency, or content environment.
· Strong understanding of content creation and campaign execution across broadcast, digital, social, streaming, and video platforms.
· Demonstrated ability to identify opportunities, develop new approaches, and help build programs, processes, products, or creative offerings.
· Background supporting client campaigns, sponsorships, branded content, or integrated marketing initiatives.
· Ability to understand business objectives and translate them into effective creative campaigns and marketing solutions.
· Experience managing complex creative projects and coordinating multiple stakeholders across departments.
· Strong leadership, communication, and organizational skills with the ability to balance competing priorities in a fast-paced environment.
· Track record of improving workflows, processes, or systems that increase efficiency and creative output.
· Familiarity with local media, agency, branded content, or integrated marketing environments preferred.
ADDITIONAL INFO
HOW TO APPLY
Wes Rodda ([email protected])