Houston,TX
Graham Media Group
DESCRIPTION
Audience expectations around local media have changed. People don’t just watch the news anymore — they react to it, share it, question it, and expect interaction across platforms in real time.
The Audience Engagement Specialist monitors audience conversations, identifies meaningful trends and concerns, and helps ensure audience feedback informs content and engagement decisions.
Working closely with newsroom leadership, marketing, and Houston Life, this role helps strengthen how the station connects with audiences across social, streaming, digital, and community platforms.
Success in this role requires strong communication instincts, sound news judgment, curiosity about audience behavior, and the ability to recognize what matters to people beyond metrics and comment counts.
JOB EXPERIENCE
Audience Engagement & Community Connection
- Monitor and engage with audience conversation across social platforms, streaming platforms, apps, and digital products
- Help strengthen how we respond to viewers, users, and community feedback across platforms
- Identify recurring audience questions, frustrations, concerns, and interests that can inform editorial and content decisions
- Surface emerging community conversations and trends that may impact coverage, engagement, or audience trust
- Help create feedback loops between audiences and internal teams, so audience insight becomes actionable
- Support audience participation opportunities tied to station initiatives, reporting, investigations, and community-focused projects
Platform & Content Support
- Help identify opportunities for engagement-first content across social, streaming, and digital platforms
- Collaborate with newsroom, Houston Life, and Audience Growth teams to help shape platform-native audience interaction strategies
- Assist with publishing, audience response, and engagement workflows tied to major station initiatives or breaking news coverage
- Help develop approaches that strengthen loyalty, participation, and repeat engagement across platforms
- Track engagement performance and audience behavior trends to help improve content strategy
Community & Event Engagement
- Support audience-facing station events, activations, and community initiatives as needed
- Assist with gathering audience feedback and insights during in-person engagements
- Help strengthen relationships between the station and local communities through meaningful interaction and responsiveness
REQUIREMENTS
ADDITIONAL INFO
HOW TO APPLY
Wes Rodda ([email protected])