WBIR-TV
TEGNA, Inc.
DESCRIPTION
This position manages day to day responsibilities of assigned accounts and team members. Influence & drive sales by providing customer support and by aligning the company’s multimedia solutions with our customers’ marketing objectives.
Responsibilities:
- Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television and online, regular tracking of client audience delivery using Nielsen, merchandising the station and generally providing a high level of customer service.
- Develops pre-sale material for assigned Account Executives. This includes initial avail, packages, sports, specials, and digital recommendations. The primary focus will be in package creation and preparation in Microsoft Office suite.
- Creation of all PowerPoint presentations for Account Executives. The AM will be responsible for implementation of ideas and strategies created with our internal Presales team through presentations for assigned Account Executives.
- Partners with designated Account Executives in the development of new/incremental revenue.
- Demonstrates proof of performance for customer campaigns. This includes production, providing clients with broadcast posts and digital recaps.
- Assists designated Account Executives with maintenance of contracts, make-goods and overall customer service.
- Participates in weekly one-on-one meetings with Local Sales Manager and designated Account Executives as needed.
- Participates in client meetings as needed.
- Works with Sales Assistants to prepare and sell through make-goods. Resolves scheduling issues and program changes.
- Works with all departments in the station to fulfill sponsorships and promotions.
- Works with internal Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
- Able to make decisions and solve problems independently on behalf of designated Account Executives.
- Partners with designated Account Executives to develop new/incremental revenue through consistent and creative prospecting.
- Facilitates execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.
- Communicates with Digital Sales Specialist regarding campaign pacing, digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.
- Displays as winning attitude
- Communication is key with all internal and external team members. Facilitates all aspects of the account’s schedules after the sale
- Checks with all team members before scheduling any vacation time to ensure there is ample support. AM’s should not be off on the same day as designated Account Executives with very few exceptions
- Punctual each day, starting at the assigned time.
JOB EXPERIENCE
1 – 3 years
REQUIREMENTS
Requirements
- Related experience in account management or client services, preferably within the advertising industry
- Working knowledge of Microsoft Office suite
- Ability to work effectively as part of a team as well as independently.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Creative and able to adapt quickly to change.
- Position requires strong written and verbal communication skills, as well as strong organization and time management.
- Commitment to high quality of work and excellent client services
- Excellent organizational skills
- Ability to identify problems and solve them through innovative solutions and sound judgement.
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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