- Full Time
- Anywhere
WATN
TEGNA, Inc.
DESCRIPTION
Exciting Opportunity at a Growing ABC/CW Station in Memphis!
At WATN-TV, a TEGNA-owned ABC affiliate in Memphis, we are looking for our next Account Executive. As an Account Executive, you are responsible for achieving or exceeding the individual sales goals across all TEGNA marketing solutions from linear TV to digital, including OTT with PREMION. You will act as a lead generator by identifying and reaching clients in the Memphis market that will best take advantage of our solutions. You then become a marketing consultant to the clients helping them define and achieve their business objectives.
About our station/team
We are seeking a dynamic and driven individual to join our sales team at a progressive and rapidly expanding ABC/CW station in Memphis. This is an incredible opportunity for the right candidate to thrive in a vibrant city that perfectly balances rich cultural heritage with modern economic opportunities.
Memphis, known as the birthplace of blues, soul, and rock 'n' roll, offers a lively music scene, iconic landmarks such as Graceland and Beale Street, and a thriving arts community. Beyond its cultural treasures, Memphis boasts a diverse and growing economy, with key industries in healthcare, logistics, and manufacturing. This dynamic city also provides a wealth of recreational activities, set against the backdrop of Southern hospitality.
If you're looking for a career in a city that offers both professional growth and an exceptional quality of life, Memphis is the place to be. Join us and be part of something special!
What We Offer:
- Winning, inclusive, collaborative, supportive, and fun culture
- Base Salary + Uncapped Commissions
- Leading media products
- Training resources
- Generous benefit
- Career growth opportunities at one of our 64 ABC, NBC, CBS, or FOX stations.
What You Will Do:
WATN/WLMT, a TEGNA Company, is looking for a dynamic, self-motivated Account Executive to develop new business in the Memphis marketplace. The ideal candidate will showcase his or her passion for sales, strategic and entrepreneurial expertise?by building collaborative relationships and providing customer solutions through an integrated suite of media platforms including television, internet, mobile, OTT and other emerging products.
- Consistently prospect for new revenue opportunities using client and category insights.
- Upsell current clients by engaging them in the full product line of WATN offerings.
- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
- Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
- Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
- Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
- Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
- Positively and professionally represent the media group to the community at events and surrounding businesses.
What You Need:
- 2 to 3 years of account engagement in a professional, fast-paced media sales environment.
• Bachelor’s Degree major in marketing or advertising preferred
• Must be a self-starter with a documented record of exceeding revenue goals
• Ability to work in a fast-paced, performance-based sales environment
• A basic understanding of broadcast and digital media platforms such as: social media marketing, paid search advertising, OTT/CTV, email marketing, and display advertising;
• Excellent presentation skills and ability to communicate with decision makers at all levels;
• Excellent communication and presentation skills,
- Strong business acumen with attention to detail and accuracy, as well as strong organization and time management skills.
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- Self-motivation and a strong work ethic are essential attributes to be successful.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
JOB EXPERIENCE
REQUIREMENTS
ADDITIONAL INFO
HOW TO APPLY
http://www.tegna.com/explore-careers