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Navigating Large-Scale Layoffs in the Radio and TV Industry: A Guide to Bouncing Back

The radio and TV industry, long revered for its innovation and impact on society, is facing unprecedented challenges with large-scale

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How to Format Your Resume for Applicant Tracking Systems and Keyword Searches

In today’s competitive job market, crafting a resume that catches the attention of both human recruiters and technology-driven Applicant Tracking

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Mastering Interview Techniques: A Guide for News Anchors and Radio Hosts

Interviewing is a crucial skill for news anchors and radio hosts. A well-conducted interview can captivate audiences, provide valuable insights,

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A Stable Career In Volatile Media

In media, the only constant is change.  But if you thought television, radio, podcasting, and social media were dynamic in

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Digital Ad Basics for On-Air Talent

Early in our broadcasting careers, we learned television and radio advertising terms like AQH, ROS, and daypart. Today, digital advertising

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Execution During Interviews

Interviews are common on AM/FM and podcast shows. A great guest can sometimes be an audience draw. However, Nielsen data

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Radio, Pre-Produced and Improved

What is more exciting than a live broadcast of something happening right now? Sometimes there is no substitute for a live radio

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THE FIRST STEP IN IMPROVING ON-AIR PERFORMANCE

Wouldn’t it be great if you could download new behaviors into your brain, like a program and make yourself more

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Your Critics and Complainers

In Italy, Ferrari racing fans are called “tifosi.” Formula 1 is their religion. The tifosi worship Ferrari drivers passionately when

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How To Know What To Cut

When I teach storytelling for in-person workshops, I have each participant prepare and deliver a story no longer than 60

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How to Name a Show

On names, the public has the final say.  The Staples Center in Los Angeles, home of the Grammys, the Lakers,

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Two Secrets of Highly Effective Teases

Thousands of valuable viewers and listeners are tuned in to your show at any given moment. Keeping them is key

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How Comedians Use Communication

You can laugh out loud while learning to be a more powerful communicator.  My homework assignment for you today is

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On-Location Broadcasting Done Right

On-location shows can be fun for the hosts but torturous for the audience if not executed well, and a week

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Where Your Best Ideas Come From

It was very early morning in May 1964. A man was sound asleep in his Clearwater, Florida hotel room when

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