El Paso,TX
Entravision
DESCRIPTION
Job Description/Responsibilities: The Brand Manager – Latin Formats oversees the station’s overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats-shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring that station consistently delivers compelling, compliant, and competitive programming.
Essential Functions: Content, Music, and Programming, develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc). Curate music, manage playlists, create format clocks, and write/oversee promotional content. Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement. Analyze ratings, audience insights, and research to refine programming and increase listenership.
Talent Management: Hire, train, and mentor on-air hosts, producers, and board ops. Conduct regular air-checks and provide clear, constructive performance coaching. Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.
JOB EXPERIENCE
Operations and Scheduling: Create and manage broadcast schedules and logs. Coordinate automation systems, oversee production workflows, and maintain programming budgets. Ensure smooth execution of all dayparts and station features.
Audience, Ratings, and Strategy: Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions, use market research and audience surveys to strengthen brand position in the Latin marketplace. Develop strategies that reflect regional Hispanic listening habits and music trends.
REQUIREMENTS
Compliance, Marketing and Promotion: Ensure full compliance with FCC regulations and internal policies. Manage underwriting or sponsorship elements in collaboration with sales. Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.
Technical and Production Oversight: Oversee audio quality, production processes, and the digital delivery methods. Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.
Required Education and Experience: Strong written and verbal communication. Creativity, vision, and strong branding instincts. Leadership and mentorship abilities, problem-solving and project management. Technical broadcasting and automation knowledge. Audience engagement, cultural fluency, and market research skills. Bilingual (English/Spanish) strongly preferred.
Qualifications: 5+ years of experience in radio programming, preferably in Latin formats, expertise with scheduling software. Proven track record of growing ratings and leading programming teams. Strong understanding of US Hispanic and regional Latin music cultures
This is a full time position, actual schedule and hours may vary. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
ADDITIONAL INFO
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Equal Opportunity Employer. We encourage women and minorities to apply.