Cleveland,OH
DESCRIPTION
WKYC, a TEGNA Media company, is seeking a Research Manager responsible for managing, analyzing and communicating Television and Digital audience data for WKYC’s internal stakeholders and external clients.
The ideal candidate will have an understanding of audience measurement for media (i.e., TV ratings and audience data per Nielsen and digital media per Google Analytics), is detail-oriented and passionate about “story telling” with data.
Other research, including Media Monitors and Scarborough, and software programs such as NLTV, Prime Lingo and Wide Orbit Media Sales are used regularly in this role. Due to the nature of the business and position, the ability to learn new software and new research tools is a must. Mastery of PowerPoint, Excel and other MS Office tools is a pre-requisite.
This person should be able to analyze data gathered from a variety of sources and provide insights helpful to the internal news, marketing and revenue teams as well as external clients. Audience profiles, consumer behavior, ad hoc reports and regular reporting of performance metrics are all core to the position.
Due to the various constituencies that rely upon the position, effective communication skills are critical and include highly visual graphics, written summaries and oral presentations.
JOB EXPERIENCE
REQUIREMENTS
Requirements
Interviews will be by appointment only.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit http://www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
ADDITIONAL INFO
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.