Phoenix,AZ
DESCRIPTION
KPNX -12News is looking to hire a Marketing Solution Specialist who is creative, collaborative and knows how to crystalize the business needs of our advertisers, work with all departments and all TEGNA products and services and create a polished yet simple presentation that helps secure business for the station (including our vast digital solutions where appropriate). This expertise represents a critical element of the ad solution package that we provide to our clients here in Phoenix, AZ.
If you can answer yes to these questions, this job might be right for you:
I love the idea of equipping sales teams with strategic solutions that will help to drive revenue?
I love to learn and keep up with the latest trends in media and advertising?
I have a positive energy and possess a can-do and solution-oriented attitude?
I like being part of an exciting new business enterprise ideation process?
I like the excitement and intensity of working as a team in a fast-moving environment?
I am able to organize complex information into a clear and focused presentation and build it out quickly in PPT?
The Marketing Solution Specialist (MSS) is an expert when it comes to the TEGNA Team and Tools. He/she knows how to deploy marketing solutions best to deliver complete results for our advertisers. The MSS interacts closely with the AEs to understand the business needs and challenges of the advertisers, and translates these business needs into innovative ad solutions that deliver a strong ROI.
Responsibilities:
- Acts as a solution advisor and supports AEs during interactions with prospective advertisers. The MSS will need an in-depth understanding of TEGNA's various products, verticals, and solutions.
- Develops a comprehensive strategic solution that leverages TEGNA products and services
- Keeps the AEs informed throughout the ideation process of a solution development
- Produces a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a plan
- Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
- Reviews proposals with AEs to ensure readiness. (Presence of the MSS may be required when the presentation team delivers the plan to the advertiser.)
- Works with internal TEGNA team to determine if an existing solution can be deployed (such as a Hatch program); develops unique concepts that address the desired business results
- Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
- Ensure AEs complete Campaign Brief in Salesforce
- Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AEs
JOB EXPERIENCE
REQUIREMENTS
- Bachelor's Degree
- 3-4 years related experience in pre-sale solution role, preferably within the media/ad agency industry
- Expert knowledge of PowerPoint and Microsoft Office suite
- Experience with Salesforce-CRM
- TV & Digital knowledge
- Outstanding verbal and written communication
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit http://www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
ADDITIONAL INFO
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.