Atlanta,GA
DESCRIPTION
11Alive, a TEGNA Media Company, is looking for a Digital Sales Manager
The Digital Sales Manager, reporting to the Director of Digital Sales, plays a critical strategic role and has primary responsibility for presenting, closing, executing and growing business in conjunction with all Account Executives. The Digital Sales Manager is fully functional on all products including but not limited to OTT, SEO, PPC, SEM, Social Media, Native, Email Marketing and Website Optimization.
Responsibilities
- The DSM works with Account Executives on developing proposals and digital strategies, going on sales calls and developing opportunities that drive customer results. Also, responsible for working with the account management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
- Work as the station champion along with the Digital Sales Director for all OTT (Premion) services and proactively work with the account management teams on training rollouts, updates, reporting and optimization efforts that ensure client success.
- Proactively monitors and manages campaigns to make appropriate adjustments to improve performance and ongoing optimization for all digital accounts.
- Attends sales calls with Account Executives as needed to help them prepare and deliver customer- centric solutions.
- Communicates results and proof of performance to customers in tandem with Account Executives at a minimum of once per month.
- Works with Digital Client Services Managers to ensure deadlines are met and client performance is delivered as promised. Supports an active dialogue with the Digital Client Services teams across multiple product lines ensuring customers goals are met.
- Attends weekly sales meetings and training sessions to implement go-to-market strategies for a variety of digital products.
- Creativity, flexibility, and ability to change and learn with our industry are also keys to success.
- Provides on- going recommendations to Account Executives and clients to upsell and cross-sell our vast product offerings. Customer satisfaction is the top priority.
- Manages performance of a team of direct report Account Executives as assigned by the Director of Sales / Digital Sales Director.
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JOB EXPERIENCE
REQUIREMENTS
- Full working knowledge of all aspects of Digital Marketing including Google Analytics, OTT / OLV Video Services, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, and Email Marketing
- Minimum of 3 years of experience in a similar role
- Minimum of 2 years managing direct reports, preferably outside sales
- Google Certification preferred
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit http://www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
ADDITIONAL INFO
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.