WTSP
DESCRIPTION
10News WTSP, a top 11 market station, a TEGNA Media Inc. Company, has an opening for an experienced Account Executive/Senior Account Executive (depending on the experience) to join our sales team. We’re looking for a "true hunter", driven, solutions-based seller who can hit the ground running and is eager to represent our vast range of broadcast and digital product offerings.
We’re looking for an experienced sales and marketing professional who can:
- Consistently prospect and close new, direct business opportunities.
- Manage and grow existing advertising agency account list.
- Prospect and sign on new, mid-sized agencies to take advantage of Tegna’s full digital suite of products, including Premion, our best in class OTT video platform.
- Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
- Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
- Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they’re consuming media.
- Build positive, lasting client relationships based on effectively achieving clients’ objectives.
- Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns.
- Take advantage of consumer insights to create first-class solutions backed by rationale to support recommendations.
- Positively and professionally represent the media group at all times.
- Achieve or exceed assigned revenue goals.
JOB EXPERIENCE
REQUIREMENTS
What you need to be successful in this role:
- College degree with minimum 3-5 years of media sales and B2B experience preferred.
- Strong understanding of broadcast television.
- Strong digital acumen and overall understanding of digital advertising sales, including experience with OTT, PPC, SEO, Native Advertising, Extended Reach Networks, Email Marketing and Social Advertising.
- Excellent presentation skills and ability to communicate with decision makers at all levels.
- Ability to think “outside the box” and develop “big picture” solutions.
- Ability to negotiate CPP’s/CPM’s with media buyers.
- Ability to cold call daily and schedule meetings with new advertising clients.
- Ability to work well with others including internal teams, especially Account Management.
- Strong written and communication skills.
- Proven relationship-building and influencing skills required.
- Ability to efficiently organize workload and workflow is critical.
- Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
- Proficiency with Microsoft Office 365 (PowerPoint, Excel, Word and other applications).
- Proficiency with Salesforce.
- Self-starter with the ability to work in a fast paced environment.
- Ability to handle an established book of business, while consistently calling on new clients and bringing in new business.
- A valid driver’s license, proof of insurance, and dependable vehicle required.
- Must either reside in, or be willing to move to the Tampa/St. Petersburg/Sarasota area.
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About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit http://www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
ADDITIONAL INFO
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.