Los Angeles,CA
Nexstar Media Group,Inc.
DESCRIPTION
KTLA Account Executive
Job Description
The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising.
- Experience in digital marketing (omni channel multi-platform, with a focus on Video, Display, social media, or email marketing (typically 1-3 years).
- Strong communication and interpersonal skills to manage client relationships.
- Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, or other marketing platforms.
- Ability to multitask, manage time effectively, and meet deadlines.
- Detail-oriented with a passion for digital marketing trends and innovations.
- Implement strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with the local business community.
- Proactively identifies and develops new business opportunities.
- Top priority to develop new business using all platforms.
- Prepares and delivers sales presentations to clients.
- Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible.
- Provide clients with information regarding rates for advertising placement in all media.
- Work with clients and station personnel to develop media campaigns
- Performs other duties as assigned.
Requirements & Skills:
- Digital marketing expertise (OTT, Display, social media, email marketing)
- Experience with Freewheel and Google ad manager a plus
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Project management and organizational skills
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum one year’s experience in sales, preferably in the media field
- Valid driver’s license with an acceptable driving record
- Solution oriented
Compensation – $70,000 + commission
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
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JOB EXPERIENCE
see above
REQUIREMENTS
see above
ADDITIONAL INFO
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar