KFMB-TV
TEGNA, Inc.
DESCRIPTION
TEGNA’s San Diego-based KFMB Stations (CBS 8 and The CW San Diego), have an opportunity for an experienced Television and Digital Account Executive to join our market-leading sales team.
This performance-based position requires handling multiple projects at once with ease. You must speak the language of advertising agencies and simplify marketing for local business owners, work independently to create new business opportunities, and work as a team to create custom advertising solutions.
What We Offer:
- Winning, inclusive, supportive, and fun culture
- Base + uncapped commissions
- Industry-leading, innovative media products
- Resources to set you up for success
- Growth opportunities
- Generous benefits package
- Purpose-driven and employee-centric organization
JOB EXPERIENCE
What You Will Do:
- Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis;
- Maximize share of business from an assigned list of local and regional accounts;
- Generate and develop new TV and Digital advertising revenues through selling sponsorships, digital solutions and Premion OTT;
- Effectively negotiate, package, and recommend solutions.
- Forecast revenue production for an existing account list while generating new business opportunities;
- Utilize Account Manager & sales support to provide exceptional customer service to clients;
- Utilize Account Manager & sales support to organize and prioritize business to successfully meet goals and deadlines;
- Build effective verbal & written marketing presentations in collaboration with others (e.g., Sales Management, Account Manager, Research Director, sales support, etc.)
- Use Salesforce or CRMS tool to manage day to day activity, pipeline, and forecasts.
- Think creatively and learn TEGNA’s product suite.
REQUIREMENTS
What do you need?
- High school diploma required (college degree preferred)
- 3-5 years of digital and outside sales experience
- Consultative sales experience with a proven record of sales success
- Excellent verbal and written communication skills
- Proficient in Word, Excel, and PowerPoint
- Experience in WideOrbit and Salesforce preferred
- Detail-oriented and able to work in a fast-paced environment
- High energy & self-motivated
- Ability to work effectively and independently as part of a team;
- Experience in using qualitative research and/or other marketing research tools
- A valid driver’s license with an excellent driving record, as well as reliable transportation and proof of insurance