In media, the only constant is change. But if you thought television, radio, podcasting, and social media were dynamic in the past, even bigger changes will be coming faster than ever in the future. Is it even possible to set realistic goals while the earth keeps moving under your feet? Here are five tips that may help you roll with the punches without getting knocked off your career ladder.
Early in our broadcasting careers, we learned television and radio advertising terms like AQH, ROS, and daypart. Today, digital advertising
Interviews are common on AM/FM and podcast shows. A great guest can sometimes be an audience draw. However, Nielsen data
What is more exciting than a live broadcast of something happening right now? Sometimes there is no substitute for a live radio
Wouldn’t it be great if you could download new behaviors into your brain, like a program and make yourself more
In Italy, Ferrari racing fans are called “tifosi.” Formula 1 is their religion. The tifosi worship Ferrari drivers passionately when
When I teach storytelling for in-person workshops, I have each participant prepare and deliver a story no longer than 60
On names, the public has the final say. The Staples Center in Los Angeles, home of the Grammys, the Lakers,
Thousands of valuable viewers and listeners are tuned in to your show at any given moment. Keeping them is key
