Equal Opportunity Employer
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local trafficFlexibility to perform dutiesExcellent at writing headlines that grow audience and engagementPrioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision makingUnderstand different ways to tell a story, particularly producing short videos and choosing great photos.Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.Promote and distribute news content on social media.
Website audience producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Measurements of success
Works well with local and regional newsrooms
Doesn’t miss big stories
Makes decisions based on data
Understands key performance indexes and regularly works towards those goals
Responds well to feedback and offers insights on how audience is responding to content and headlines
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar