Sr Marketing Manager

  • Full Time
  • Anywhere

Shreveport,LA

Nexstar Media Group,Inc.

DESCRIPTION

KTAL NBC 6, KMSS FOX 33, KSHV 45 is currently searching for a Senior Marketing Manager.  You will be part of a high paced, innovative, collaborative, and highly productive team. The ideal candidate will be part creative and part strategist with experience in creating and executing integrated marketing proposals and campaigns.

 

The Sr. Marketing Manager’s responsibilities include working with Sales Management and a team of account executives to create and execute cross platform advertising campaigns – including all stations’ broadcast, digital and social media assets; Participate in station/client/agency strategy presentations and meetings as needed.  Along with AEs and Sales Managers, the Sr. Marketing Manager will be expected take ideas and turn them into opportunities, proposals, and ultimately successful marketing campaigns. The Marketing Manager will work closely with the Sales Teams, Creative Services, Traffic, and News Departments to create, track and execute marketing campaigns, promotions and sponsorships. 

Additional responsibilities include:  

  • Ability to take ideas and translate them into sellable marketing campaigns and promotions.
  • Work with account executives and sales management to drive the creative ideation process for pitches and branded content.
  • Participate and lead creative and strategic brainstorming sessions.
  • Creation of sales and marketing materials including one-sheets, proposal decks, and presentations – including asset generation and copywriting.
  • Manage and execute native advertising and branded content campaigns.
  • Work with Digital Sales Manager and News Digital Team on social media marketing.
  • Contribute to content strategy for video and digital campaigns.

 

Desired Skills and Experience

A successful candidate will possess the following skills:

  • Highly motivated with the ability to work in an extremely fast pace and challenging environment. 
  • A self-starter with strong execution and follow-up skills. 
  • Excellent written and oral communication / presentation skills
  • Ability to think creatively and prioritize projects and deadlines.
  • High proficiency in Adobe: including Premiere, Illustrator, After-Effects, Photoshop
  • Knowledge of PowerPoint, Word and Excel is required. 
  • Knowledge of the local marketplace and KTAL & KMSS News.
  • Dedicated to providing innovative experiences for our clients.
  • Ability to multi-task and interface with clients, station personnel and various personalities daily
  • Minimum three (3) years of sales or marketing experience required.
  • Bachelor’s degree required.


JOB EXPERIENCE

See above


REQUIREMENTS

See above


ADDITIONAL INFO


HOW TO APPLY

Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar

https://nexstar.wd5.myworkdayjobs.com/nexstar