DESCRIPTION
KTLA, the #1 station in the nation’s #2 market is looking for an experienced Social Media Producer to join our growing digital team.
The Social Media Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the KTLA.com editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities — sounding fun where able and respectful when required.
Position Responsibilities:
- Develop and implement social media strategy across all products, with emphasis on Facebook, Twitter, Instagram, and email newsletters
- Manage all social media accounts with understanding of each unique audience
- Execute on growing local newsletter strategy while tailoring tone to local needs
- Utilize third-party tools to manage social posts across multiple accounts
- Share high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
- Observe SEO trends and provides feedback to reporters and producers
- Send app alerts and desktop notifications timed for maximum reach
- Communicate regularly with other newsrooms to leverage unique offerings
- Report on account and campaign metrics to inform future production strategies
Skill/Experience Requirements
- 2 years of experience as a social media producer
- Clever headline/social post writer
- Ability to moderate tone voice to fit platform and brand needs
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of audience behavior trends
- Ability to monitor and analyze metrics to change strategy as needed
- Knowledge of AP style
- Understanding of effective writing styles for internal and external audiences
- Schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Proficiency in Photoshop and Premiere; experience with Canva a plus
The Social Media Producer will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
JOB EXPERIENCE
see above
REQUIREMENTS
see above
ADDITIONAL INFO
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar