Social Media Manager

  • Full Time
  • Anywhere


Mid-West Family Broadcasting


Mid-West Family in Rockford is looking for a Social Media Manager to join our team!

Are you someone who can’t get enough of social media? Do you keep up with the latest digital trends? Or have an eye for creating on-trend content? We are looking for an experienced, passionate, and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our social media strategy in order to increase our brand’s online presence and improve our marketing and sales efforts, in addition to working with our advertising customers by handling their social media management. You will be working closely with internal brand managers and our sales department.

Mid-West Family in Rockford is a portfolio of brands for today, tomorrow and beyond, providing broadcast radio, digital marketing, social media management, video production, event production, creative, branding, and web solutions to small and medium size businesses across the State of Illinois and serving a variety of industries. Our heritage within radio and the broadcast industry provides transferrable expertise in marketing, communications, and advertising for most industries and sectors, agnostic of medium, creative type, or distribution channel. We are committed to serving our communities with the goal of providing Hometown Solutions to complex marketing problems.

You’re joining Mid-West Family with experience in digital marketing, social media management, graphics creation, video editing, content creation, analytic reporting. Experience in photography, photo editing, video content creation and proficiency in Adobe Creative suite is highly recommended.


  • 2 years of experience as a Social Media Specialist or similar role

  • Social Media Strategist using social media for brand awareness and impressions

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok and other social media best practices

  • Understanding of SEO and web traffic metrics

  • Experience with doing audience and buyer persona research

  • Good understanding of social media KPIs

  • Familiarity with web design and publishing

  • Basic graphic, photo, and video skills

  • Excellent multitasking and time-management skills

  • Great leadership skills

  • Critical thinker and problem-solving skills

  • Great attention to detail

  • Great organizational skills

  • Great interpersonal, presentation, and communication skills

  • Team player

  • Degree in Marketing or relevant field preferred


  • Collaborate with brand managers and account managers to ensure content is informative and appealing

  • Develop, implement, and manage our social media strategy

  • Define most important social media KPIs

  • Manage and oversee social media content

  • Measure the success of every social media campaign

  • Stay up to date with latest social media best practices, technologies, and trends

  • Use mutually agreed upon social media marketing tools

  • Monitor SEO and user engagement and suggest content optimization

  • Communicate with industry professionals and influencers via social media to create a strong network

  • Hire and train others in the team

  • Provide constructive feedback

  • Adhere to rules and regulations

  • Present to Senior Management

  • Attend educational conferences as able

  • Other duties as assigned


Social Media Manager Expected Outcomes in Year One:
Build a social media plan for all the MWF brands in the marketplace, along with select plans for customers.
Execute the plan on a regular basis
Provide data and analytics support for the plan
Evolve as a key leader on the MWF team internally and externally


Contact Information
If interested and in order to apply, please send a resume and any other qualifying information to Mike Paterson ([email protected]). Mid-West Family is committed to diversity, equity, equality, and inclusion in all of its business and hiring practices.

[email protected]