Producer of Digital Content

  • Full Time
  • Anywhere


Nexstar Media Group,Inc.


This role is responsible for updating, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest while serving as a steward of our on-air and online brands.


Position Responsibilities:

  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to write, report and distribute breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Some schedule flexibility
  • Excellent at writing and A/B testing headlines that grow audience and engagement
  • Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Understand different ways to tell a story, particularly choosing great photos and producing short videos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
  • Promote and distribute news content on social media and email newsletters


Skill/ Experience Requirements

  • Two (2) years of experience in digital content and journalism
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities while under deadline pressure
  • Organized, technical problem solver and quick decision maker
  • Capable of pitching, researching, interviewing and writing original news articles
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Strong understanding of Google Analytics; Chartbeat experience a plus
  • Proficiency in WordPress or similar CMS, Adobe Creative Cloud (Express and Photoshop) a plus

Education Requirements:

  • Bachelor’s Degree

Typical day

Digital producer will attend local editorial meetings as needed/assigned.  Producer will have familiarity with local, regional, and national content and uses data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.

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Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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