Marketing Strategist-12745

  • Full Time
  • Anywhere

KHOU-TV

TEGNA, Inc.

DESCRIPTION

Reports to Local Sales Manager – AE Team

Purpose:

Prepare multi-media marketing campaigns that generate strong business outcomes for local businesses. The marketing strategist will prepare details for mutli-media campaigns, assist with strategy and research and create marketing presentations.

Responsibilities:

  • Provide support to KHOU sales team on pre-sale activities including client research, streaming television avails, presentations, and implementation documentation.
  • Create client-focused sales presentations in Power Point.
  • Manage pre-sales process for Premion campaigns, Tegna’s OTT solution.
  • Regular review of audience delivery using Nielsen ratings and digital fulfillment metrics; use audience delivery information to document best practices and campaign effectiveness.
  • Coordinate with Account Managers to set up new customer accounts, contracts, and revisions.  
  • Attend sales meetings and training to obtain sales, product, and process information.
  • Keep abreast of company products and services for use in client recommendations. (Broadcast, OTT, Audience targeted display and video)
  • Able to make decisions and solve problems independently to support the KHOU sales team.
  • Effectively manage and organize campaign details for multiple team members and accounts. Specifically, using Sales Force and Microsoft Excel.
  • Cross-train with the Account Manager and Digital Account Manager position to gain a comprehensive understanding of the KHOU sales operation.

Performance Tracking:

  • Incremental new appointments and presentations for KHOU sales team.
  • Increased new business development revenue.
  • Regularly develops customer focused presentations.
  • Pre-sale preparation is regularly completed in an efficient and timely manner.

 Leading indicators:

  • Increase in number of appointments for sales team.
  • Increase in number of pre-sale requests from sales team.
  • Strong closing ratios on presentations created.

JOB EXPERIENCE


REQUIREMENTS

Requirements:

  • Bachelor’s degree, preferably with a focus in business or marketing
  • Experience in marketing preferred
  • Ability to handle multiple tasks and projects effectively under deadline pressure
  • Position requires strong written and verbal communication skills, as well as strong organization and time management
  • Experience building presentations, extensive knowledge of power point
  • Strong knowledge of Microsoft Excel
  • Problem solver, ability to multitask
  • High standard of professionalism and accuracy
  • Has a positive outlook and enjoys working in a team environment

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.

 

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

 

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


ADDITIONAL INFO

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.


HOW TO APPLY

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