Integrated Digital Specialist

  • Full Time
  • Anywhere

KLBK

Nexstar Media Group,Inc.

DESCRIPTION

As a member of the
Nexstar digital sales team, the Integrated Digital Specialist is responsible
for generating and growing digital marketing service revenue for the company.
 The IDS will be the market’s subject matter expert on digital services
and will work, both independently and in conjunction with the Nexstar sales
team, to achieve budgeted revenue goals in the digital marketing services area.
  The Integrated Digital Specialist will achieve this by professionally
and effectively selling Nexstar’s digital products and inventories (including
but not limited to targeted video, digital audience and reach extensions,
SEO/SEM, and sponsorships) with the intent to advance client objectives.

Duties &
Responsibilities:

  1. Implements digital marketing
    strategies to consistently grow revenue and exceed revenue goals.
  2. Establishes credible
    relationships within the Lubbock business community.
  3. Makes sales calls on existing
    and prospective clients.
  4. Maintains assigned accounts and
    develops new accounts.
  5. Prepares and delivers sales presentations
    to clients.
  6. Explains to customers how
    specific types of digital advertising will help promote their products or
    services in the most effective way possible.
  7. Provides clients with
    information regarding rates for digital advertising placement.
  8. Develops advertising schedules
    with clients and station personnel responsible for placing digital
    advertising across multiple platforms.
  9. Works with clients and station
    personnel to develop digital display, video and Social advertising
    campaigns, as well as other digital services such as Search Engine
    Optimization.
  10. Performs other duties as
    assigned.

JOB EXPERIENCE

  1. Bachelor’s degree in Marketing,
  2. Advertising or Public Relations, or a related field, or an equivalent
  3. combination of education and work related experience.Minimum one year’s experience in sales, preferably in the media field.
  4. Experience achieving long-range
  5. objectives and implementing the strategies and actions to achieve them.


REQUIREMENTS

  1. Valid driver’s license with an acceptable driving record.
  2. Proficiency with computers, telephones, copiers, scanners, and other office equipment.
  3. The Integrated Digital Specialist must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

ADDITIONAL INFO


HOW TO APPLY

Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar

https://nexstar.wd5.myworkdayjobs.com/nexstar