Director of Sales

  • Full Time
  • Anywhere


Nexstar Media Group,Inc.


WTVO (ABC) and WQRF (FOX), located in Rockford, IL, has an immediate opening for a highly motivated and experienced Director of Sales with a proven track record of success.


This new opportunity, in northern Illinois known as the Stateline, will report directly to the General Manager while working closely with other Department Heads to consistently deliver on the station’s strategic goals for growth. We are looking for an energetic, positive, leader who will build on the success of our Broadcast and Digital sales team. A successful candidate must have excellent communication and leadership skills, business acumen with a high sense of urgency. Must have strong interpersonal skills and be visible in the station and in the community. The Director of Sales is responsible for achieving all revenue goals by building a plan, communicating that plan, and driving that plan. 


Rockford, known as the City of Gardens and Rivers, sits in the heart of the USA, a short drive from Chicago, Madison, and Milwaukee.  Rockford will capture the attention of any explorer or adventure seeker having over 10,000 acres of recreational areas, lakes, rivers, in the Forest Preserves of Winnebago County. Rockford is home to the most significant collection of Chicago art, inside or outside the city located at the Rockford Art Museum, and home of the Coronado Performing Arts Center, named one of Illinois' 150 Great Places by the American Institute of Architects, Illinois Council.



  • Being a Leader of the Sales Team and owning the position
  • Driving new business development
  • Managing inventory, rates, political sales processes and revenue forecasting
  • Developing and executing sales packages and projects to increase stations’ revenue
  • Building and maintaining relationships with Local & National clients and advertising agencies      
  • Daily, Weekly, Monthly and Quarterly financial reporting
  • Preparing revenue budgets and monitoring expense budgets
  • Making decisions regarding hiring, training, evaluation, promotion & termination of employees
  • Performing other duties as assigned


  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication and presentation skills, both oral and written
  • Minimum five years’ experience in Television Station Management
  • Valid driver’s license with an acceptable driving record
  • Experience guiding, directing and motivating others, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with Word, Excel, PowerPoint, WideOrbit and Matrix

Nexstar Broadcasting is an equal opportunity employer



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