Director of Digital Content-12987

  • Full Time
  • Anywhere




WVEC, TEGNA’s ABC affiliate in Norfolk, VA, is searching for a Director of Digital Content who will serve as a member of the 13News Now management team and spearhead the creation and publication of engaging, compelling content across digital, mobile, app, OTT and social media platforms.

This includes, but is not limited to, breaking news coverage, special project content, franchise support, social media, text/email updates/alerts/contests, and various digital revenue products available to our audience on, 13News Now +, mobile apps, social and voice platforms. 

This visionary news leader will work closely with the News Director to prioritize and set short and long-term goals and serve as primary liaison for digital sales and marketing project implementation.  This person will play a key role in charting the station’s digital content and growth strategy.

The ideal candidate must have an eye for detail, love to lead and provide feedback to a team hungry to win.


In this role, you will:

  • Oversee the daily digital content producer team
  • Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience, and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Promote inclusive journalism on all platforms
  • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to make informed editorial and strategic decisions and to create accountability for results
  • Actively partner with the News Director and Marketing Director to create three-screen synergy (TV, digital, mobile) around station content and campaigns
  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Be a resource for Sales in its content generation and digital sponsorship efforts
  • Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations
  • Hold newsroom employees accountable to TEGNA’s ethical and editorial standards




  • Bachelor’s degree in journalism, communications, or equivalent experience in the field
  • 7-10 years of content experience, including at least 2-3 years managing other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
  • A deep understanding of SEO best practices for articles, images, and video
  • Ability to calmly handle live, breaking news situations and keep up with the rapid pace of news
  • Knowledge of online CMS and news production systems along with social newsgathering tools like CrowdTangle and Social News Desk
  • Experience analyzing audience data and identifying behavioral trends. Chartbeat and Google Analytics experience, a must
  • Passion and vision for emerging media
  • Strong organizational, leadership, and communication skills
  • Ability to work under pressure and meet deadlines
  • Travel: Rarely: less than 10%
  • Work Environment Set: Office: normally performed in a typical interior/office environment
  • Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.


EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.