Digital Sales Specialist-13006

  • Full Time
  • Anywhere




WTSP is seeking a digital sales specialist who will work with our sales staff to build digital solutions by leveraging ad serving interfaces, Sales Force and other operational platforms. Our goal is to deliver customer results through our digital assets as well as monitor campaign performance. The individual must possess knowledge of banner/video sales and design, native and streaming television.


  • Identify and quantify consumer audiences that would be receptive to client advertising messages.
  • Manage the creation of digital creative.
  • Support digital order entry.
  • Support month-end reporting completion.
  • Support campaign execution by communicating with our internal and external vendors.
  • Monitor, analyze and proactively create solutions to retain and grow our digital revenue.
  • Communicate and create case studies for sales staff on successful digital campaigns.
  • Identify revenue generating client opportunity by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc. that will further promote the client objectives.
  • Monitor competitor websites for new revenue opportunities.
  • Attend client calls, if needed, as the digital expert on our product offerings.




  • Strong written and communication skills.
  • Proficient in Photoshop, Excel, Word, PowerPoint, Outlook and Sales Force.
  • Knowledge of banner sales and design, mobile advertising, OTT and social media platforms such as Facebook, LinkedIn, Twitter and YouTube.
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment.
  • Strong analytical skills.
  • Outgoing personality with expertise at developing relationships.
  • Previous Internet Sales/Support experience.
  • The position is based in St. Petersburg at WTSP, Channel 10. Hybrid.
  • Travel: Rarely: less than 10%
  • Work Environment Set: Office: normally performed in a typical interior/office environment
  • Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.


EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.