KTVI
Nexstar Media Group,Inc.
DESCRIPTION
Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
- Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Flexibility to perform duties
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Understand different ways to tell a story, particularly producing short videos and choosing great photos.
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.
- Promote and distribute news content on social media.
JOB EXPERIENCE
- Bachelor’s Degree
REQUIREMENTS
- 2 years of experience in digital content and journalism
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Capable of researching, interviewing and writing original news articles
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Typical day
Audience editor will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and uses data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Measurements of success
- Works well with local and regional newsrooms
- Doesn’t miss big stories
- Makes decisions based on data
- Understands KPIs and regularly works towards those goals:
- Role KPIs: +10% home sessions, -10% home bounce rate, +10% total PVs
- Responds well to feedback and offers insights on how audience is responding to content and headlines
ADDITIONAL INFO
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
HOW TO APPLY
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar