Digital Media Strategist

  • Full Time
  • Anywhere


Nexstar Media Group,Inc.


    The Digital Media Strategist is a part of the Digital Marketing team servicing Fresno's strategic accounts with involvement in all phases of the digital campaign lifecycle with a focus on presales media strategy and planning. The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including social and Search Engine Marketing (SEM).



    • Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
    • Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
    • Establish tangible key performance indicators (KPIs) for each plan, considering historical information, client goals and objectives
    • Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
    • Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
    • Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
    • Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients



    • Candidate should have a Bachelor's degree or equivalent work experience with a minimum of 2 years of experience in digital advertising
    • Previous experience in digital media planning required
    • Knowledge of digital and social advertising and the media landscape in general
    • Experience in lead generation and reporting on return on ad spend a plus
    • Fluency in Google Ads Manager and social media platforms, including but not limited to Facebook/Instagram, Twitter, Snapchat, LinkedIn and Pinterest, and ability to use each channel to maximize client returns
    • Strong client service skills
    • Ability to multi-task and remain accountable to deadlines without exceptions
    • Extreme attention to detail and strong sense of urgency
    • Ability to analyze and present data effectively and efficiently
    • Persuasive oral and written communication
    • Strong interpersonal skills and ability to work well with a team and independently
    • Knowledge in Microsoft Office (Excel, Outlook, PowerPoint, Word).
    • Must be able to attend sales calls with Account Executives
    • Must have valid Driver’s License
    • Interest and passion for digital trends and how they relate to the media/ broadcast industry
    • Ability to interact with high-level decision makers
    • Ability to sell through a consultative sales experience
    • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
    • Resourceful, self-motivated and a skillful multi-taskerStrategic foresight
    • Excellent follow-up, strong organizational skills and attention to detail



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