Digital Executive Producer

  • Full Time
  • Anywhere


Nexstar Media Group,Inc.


Position Summary:

Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic — particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.


Position Responsibilities

  • Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
  • Trains, coaches, and manages team of local digital journalists
  • Excellent at writing buzzy headlines that increases pageviews and packaging content that grows pageviews per visitor and time on site.
  • Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest.
  • Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic.
  • Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects).
  • Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics.
  • Promotes news content on social media.


Skill/Experience Requirements

5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web.

Experience building online databases (investigative, elections, weather, etc.)

Organized, technical problem solver and quick decision maker

Enjoys working in teams and has excellent interpersonal skills

Ease with/ability to learn new technology independently and quickly

Ability to take direction and quickly implement new ideas

Comfortable adapting to changes in evolving industry and thrives under pressure

Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities

Schedule flexibility (nights, weekends)

Strong understanding of Google Analytics; Chartbeat experience a plus

Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements

Bachelor's degree.


Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s television assets also include NewsNation, America’s fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit

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EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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