Digital Content Producer

  • Full Time
  • Anywhere


Nexstar Media Group,Inc.


KTAL NBC 6, KMSS FOX, KSHV 45 in Shreveport, Louisiana currently in search of an experienced hands-on journalist to serve as Digital Content Producer!


JOB SUMMARY: A digital content producer (DCP) writes, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for with the goal of growing website pageviews and users.  


A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA a DCP’s deadline is always now.  


This is a position evaluated by pageviews, time on page, pages per session, and bounce metrics. Candidate must prioritize growing’s web/app traffic while balancing/maintaining journalistic integrity 



  • Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories 
  • Write daily “flip” stories (avg. 10 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic 
  • Constantly monitor competition to ensure no “flip” stories across the DMA are missed 
  • Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.) 
  • Proofread, package, and promote broadcast reporter stories 
  • Work with producers and news field crew on adding video to web stories (when applicable) 
  • Manage passive livestreams (when applicable) 
  • Push engaging and breaking stories on mobile app (when applicable) 
  • Generate meaningful audience engagement on social media without baiting (when applicable) 
  • Develop new digital content ideas for



  • Proficiency in AP Style writing and SEO best practices 
  • Clever headline writer that gets readers to click 
  • Works with urgency, minimum 60 words-per-minute typing speed  
  • Ability to generate high engagement social media posts with link click-throughs 
  • Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress 
  • Excels in fast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage 
  • Comfortable with cold calling to develop stories 
  • Highly detail-oriented with excellent newsroom judgment 
  • Ability to multi-task; flexible with schedule in times of breaking news, severe weather, etc. 
  • High digital aptitude in respect to latest CMS and social media updates and trends 
  • Takes initiative to seek out and understand new digital news applications and resources 
  • Possesses journalistic integrity and understanding of viewer needs and expectations 
  • Can communicate, coordinate, and collaborate with other members of the newsroom
  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments
  • Responds positively to feedback


EDUCATION/EXPERIENCE: Two years of experience in digital or print newsroom. Achieved a Bachelor's Degree in Communication, Marketing, Journalism. Equivalent experience may substitute. 


WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions. 


With 199 television stations (including partner stations) in 116 markets, Nexstar Media Group, Inc. is the largest TV station operator in the country. But we are more than that. We’re also a technology company. Along with a broad range of broadcast opportunities, Nexstar staffs a growing and diversified digital media operation encompassing content management and mobile platforms, content marketing, targeted advertising products and strategic digital design and advertising operations. From newsroom to sales to operations to digital technology, joining Nexstar Nation offers unlimited opportunities for your career endeavors.


We respect our audience, customers, team members and owners. We encourage every individual’s contributions and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communications, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.


With markets ranging from small to major, Nexstar has a place for every experience level. Whether you’re just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.

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