WREX
Allen Media Broadcasting
DESCRIPTION
13 WREX in Rockford, Illinois, is seeking a dynamic and proactive Digital Content Manager to lead our digital initiatives. This leadership position is pivotal in continuing our newsroom standard of being a digital-first environment. We are looking for a visionary leader who can elevate our digital properties while coaching and holding our team to the highest standards of excellence.
JOB EXPERIENCE
Essential Duties and Responsibilities:
-Management Leadership: Lead and manage a team of digital content creators, including anchors, reporters, and producers, fostering a collaborative and innovative environment.
-Strategic Vision: Develop and execute a strategic vision for digital content, guiding the team towards providing relevant and engaging content across all platforms.
-Content Production: Oversee the production of original digital content across all platforms including websites, apps, and social media, ensuring alignment with the overall editorial strategy.
-Editorial Judgment: Exercise exceptional editorial judgment, particularly during fast-paced breaking news situations, ensuring accurate and timely online reporting.
-Collaborative Partnerships: Work closely with the News Director, Content Manager, and Executive Producer to execute newsroom initiatives and foster synergy across platforms.
-Audience Growth: Utilize metrics to prioritize digital content and make placement decisions aimed at growing digital audiences.
-Quality Assurance: Provide meticulous copy editing to ensure adherence to prescribed editorial style and formatting guidelines.
-Standards Adherence: Uphold company standards for journalistic integrity and production quality in all content.
REQUIREMENTS
Specialized Knowledge/Skills/Abilities:
– Proficiency in online content management systems, preferably BLOX.
– Extensive experience in engaging audiences across various social media channels including Facebook, Twitter, Instagram, IGTV, and YouTube.
– Strong written communication skills, with the ability to craft engaging and shareable content.
– Excellent understanding of AP style, SEO best practices, and familiarity with Google Analytics.
– Basic proficiency in Photoshop and video editing, with foundational knowledge of HTML.
– Outstanding multitasking abilities, capable of managing multiple projects simultaneously.
– Experience with video shooting for digital platforms is desirable.
Education/Experience:
– Bachelor's degree in Communication/Journalism or related field required.
– Minimum of 2 years of experience in digital content creation and journalism.
Work Environment/Mental/Physical Requirements:
– This role operates in a high-stress office environment with tight deadline pressures.
– Daily prioritization and multitasking are required, often managing multiple projects simultaneously with frequent changes in direction and priority.
– Availability to work outside of normal business hours, including nights and weekends, is essential.
ADDITIONAL INFO
NOTE: This is NOT an entry level position.
This job description outlines the primary responsibilities for the position and is not exhaustive; additional duties may be assigned as needed.
Applicant must successfully pass a background check.
HOW TO APPLY
Please send a resume and sample of your work to:
Greg Deffenbaugh, News Director
PO Box 530
Rockford IL 61105
[email protected]