Digital Content Manager

  • Full Time
  • Anywhere

LaCrosse-Eau Claire,WI

Nexstar Media Group,Inc.


Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at


WLAX-WEUX TV &, the FOX and Antenna TV affiliate in La Crosse-Eau Claire WI, is looking for a Digital Content Manager. The Digital Content Manager directly oversees and improves the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic- particularly in DMA users. Audience expert that understands how to grow distribute platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities 

  • Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
  • Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
  • Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
  • Lead team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)
  • Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
  • Promotes news content on social media


  • Experience gathering or producing news and information with dedicated experience working primarily on the web
  • Experience building online databases (investigative, elections, weather, etc.)
  • Knowledge of SEO best practices and AP Style
  •  Organize, technical problem solver and quick decision maker
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly 
  • Ability to take direction and quickly implement new ideas
  • Comfortable adapting to changes in evolving industry and thrives under pressure
  • Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
  • Schedule flexibility (nights, weekends)
  • Strong understanding of Google Analytics, Chartbeat experience a plus
  • Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus


Bachelor's Degree preferred



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